Making Contact

Before you begin to contact JV partners or affiliates, you need to have all your ducks in a row. This includes having researched your market, collected data regarding your When it comes to solidifying JV partners and affiliates, the more people you contact the more people you’ll bring on board. Don’t expect that every income instruments JV partner or affiliate that you contact is going to be interested in promoting your offer. You need to contact as many people as possible so that you can increase the number of positive responses you receive.

There are a number of different ways to reach out to potential income instruments bonus JV partners and affiliates including:

• Email
• Phone
• Networking Tools including Skype
• Social Media Communities
• Live Events (seminars, webinars, etc)

Of all the different ways of approaching JV partners and affiliates, live events is the most powerful connectivity tool, however it’s not always possible for us to attend live events in order to make face to face introductions. In that case, consider joining live calls that are being hosted by the JV partners you’re interested in targeting just so you can make that initial contact. Don’t approach potential income instruments JV partners on the call; just use them as a way of introducing yourself and establishing some form of contact.

The easiest way to get in touch with potential partners and affiliates is via email. Not only can you create a simple template outlining your product and upcoming launch, but you can quickly customize each email so that it speaks directly to your recipient. You want to make sure that you’ve studied the people you are planning to contact, so that you know as much as possible about their websites, their previous launches, the products and their place in the market. With affiliates, you want to take a look through their track record, so you can identify super affiliates who will actively (and aggressively) promote your income instruments review product.

A great way of finding the top affiliates in your market is by taking part in an affiliate promotion yourself, where the product developer publishes a list of top affiliates, and their overall progress. If you spend any amount of time researching your market, odds are that you’ll be able to pinpoint who the big pushers are and be able to compile a list of people you plan to contact. In fact, tracking is an important part in being able to successfully contact and follow up with potential JV partners and affiliates. For example, you could create a simple income instruments review chart that includes JV and affiliate names, email addresses, websites, and mark down the date that you made contact, so that you can keep track of who has responded to your offer.

It’s easy to get confused or overwhelmed if you are contacting a lot of people, and the last thing you want to do is send out the same invite or offer to an affiliate or JV partner twice, especially after they’ve already responded, so create a simple log of contact information, follow up dates and responses. When contacting potential Income Instruments JV partners and affiliates, you want to really demonstrate that you know your market, and are making them an offer that holds value. They want to know how they’ll benefit, why they should agree to promote your product, and most importantly, what the chances are that their promotions will convert into sales.

This means you need to know your metrics. While you won’t have hard data available if it’s your first launch, because you haven’t yet begun selling the products to determine conversion rates, you can use metric from other campaigns you’ve created around the upcoming launch. For example, if you’ve been running list building and email marketing campaigns, you could do an internal
launch to your list as a way of building on important metrics so that you have enough information and viable proof that your product is converting.

Better yet, running an internal launch lets you really identify any weaknesses in your product prior to your launch. It’s a lot easier to fix problems or improve something when it goes out to a small list of 500 than to have to scramble to make modifications to a product after it’s launched, so not only will you be able to get your hands on important data that your JV partners and affiliates will expect from you, but you’ll be able to use this internal launch to iron out any bugs in your product.

If this isn’t your first product launch, you are also in the position of using past experience and metrics to demonstrate to JV partners and affiliates that your products have successfully converted in the past. Having this experience under your belt will also help reassure new Income Instruments JV partners and affiliates that you are capable of handling a launch properly, and that you’ll be able to correct or address any potential problems during the launch.

Keep your JV invitation clean and simple. You want to include as much hard data as possible. People respond well to numbers when they are given a clear indication as to what the profit potential is, and how they’ll benefit. After all, they’re in this to make money and if you can paint a clear picture as to what they can expect, and how much they can potentially earn, you’ll find it a lot easier to secure partnerships and get as many active affiliates on board as you need.

Keep in mind that while you want to be direct and clearly outline the benefits that your partners will receive, you also want to provide as much information as possible. When it comes to affiliates, the more work YOU do, and the less work THEY have to do, the easier it will be to bring them on board. This means that you need to create affiliate.ready pages that feature creatives and various promotional tools that they can easily plug into their marketing campaigns or use to reach out to their own mailing lists.In the next module, we’ll cover the basics of creating an affiliate promotional page and we’ll even provide examples of what you need to offer affiliates in order to maximize your Income Instruments results.

Income Instruments – Identifying Key Players

When identifying key players, don’t leave out the “middle ground” guys. Most people are primarily interested in the biggest names, and while it’s important to develop relationships with authority figures, there are a lot of other people surrounding them that you should focus on as well. These could be people who work for them, partner with them, or just personally know them. They can play an important part in your ability to really connect with the top dogs in your market, and help you gain the positioning you need.

You can also find potential partners and affiliates right within Google itself. Start by visiting www.Google.com and start researching the top 10‐20 websites that appear in the search results when you’ve entered in relevant keywords. Pay attention to the sponsored ads that appear in the top and side column of the search results, and write down the top 10 sponsor ads. Then, visit their website to evaluate whether their established in the market or not, taking note of their contact information.

At this point you’re simply researching potential JV partners and affiliates, so don’t contact them just yet, instead, create a simple spreadsheet that records their name, email address and website. You’ll go back to this when you have your product completely ready, and you’re beginning to set up your launch sequence. Browse through online marketplaces to see who already has a product in your niche. One of the easiest ways of finding potential Income Instruments JV partners is by searching through www.ClickBank.com and browsing through the marketplace. Begin by entering in your seed keyword and you’ll be able to sort through a listing of current products and websites. Visit each website, evaluate what is being offered, and write down their contact information.

Again, at this point you’re only compiling information on potential contacts so that when you’re ready to launch your website, you have a ready‐made list of contacts. Part of being able to solidify your place in the market prior to your product launch is in developing a targeted list of your own. You can easily create a newsletter that offers weekly content, or set up a squeeze page that highlights an incentive offer that will attract the majority of your market.

Your list will ultimately be the driving force behind your launch, because not only will you be able to quickly shoot out an email that creates buzz and gets customers excited about your product, but you can also find potential Income Instruments  affiliates and joint venture partners this way.

You always want to give yourself sufficient time to build up momentum and generate buzz before your launch. One of the biggest mistakes that people make is in setting a launch day long before they’ve established connections or developed relationships with people only to struggle with gaining the exposure they need. If you don’t have a list yet, you’ll want to give yourself 30‐60 days to build one.

More Income Instruments tips in other secrets post!